We want to keep it that way.
Meet Tastebuds®. An Australian-made, natural, SLS-free toothpaste that cleans your teeth, feels great to use and doesn't interfere with the taste of everything you love after brushing.
You have
good taste.
Good taste deserves better toothpaste
Made with 12 considered natural ingredients including Hydroxyapatite, Hydrated Silica, Australian Native Bush Mint and Calendula. Everything chosen for a reason and nothing you don't need. Just clean teeth, fresh breath and good taste.
No SLS means no harsh synthetic foaming agent interfering with your sense of taste. Just a gentle clean that leaves your mouth fresh and your tastebuds ready for whatever comes next.
A mineral naturally found in your teeth, hydroxyapatite is studied and research has found it can help support and remineralise tooth enamel. A clever ingredient that works with your teeth to help keep them strong and healthy.
Good taste extends beyond what's in the tube. Tastebuds is developed without animal testing because we believe great products shouldn't come at the expense of animal welfare.
Everything you need, nothing from animals. Our formula contains no animal-derived ingredients, making Tastebuds a considered choice for all, including those who prefer plant-based and vegan-friendly products.
Good taste shouldn't come at the expense of the planet. We've made thoughtful choices about our packaging to be recyclable, reduce unnecessary waste where possible and minimise our environmental impact.
A better tube for a better future. We choose an aluminium tube because they are made from a single, high-value material that can be recycled infinitely without losing its quality.
No SLS means no harsh synthetic foaming agent interfering with your sense of taste. Just a gentle clean that leaves your mouth fresh and your tastebuds ready for whatever comes next.
Before toothpaste, for over 15 years, we worked in the specialty coffee industry. Our day to day was focused on flavour and taste. So when we discovered that something as ordinary as the toothpaste we used every morning could interfere with our ability to appreciate those flavours, we had some questions.
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Something to smile about
Frequently
Asked
Questions
What makes Tastebuds different from regular toothpaste?
Most toothpastes are designed around what happens while you're brushing. We started thinking about what happens afterwards.
Tastebuds is an Australian-made, natural, SLS-free toothpaste designed to clean your teeth, leave your mouth feeling fresh and avoid interfering with the taste of what comes next.
Why does coffee or orange juice taste so bad after brushing?
Ever had orange juice, coffee or just after brushing your teeth? It tastes terrible. Why?
Most conventional toothpastes contain sodium lauryl sulphate (SLS), a synthetic foaming agent that temporarily chsnges your sense of taste. Research has shown that SLS can reduce your perception of sweetness and enhances bitterness.
That explains why your morning coffee or orange juice might taste completely different after brushing. Until now. That's the reason we made Tastebuds.
What is SLS, and why don't you use it?
Sodium lauryl sulphate (SLS) is a synthetic detergent commonly used in toothpaste to create foam to disperse ingredients throughout your mouth and create the sensation of cleaning.
Unfortunately, it interferes with how we taste.
We wanted the cleaning experience without that particular side effect, so we developed an SLS-free formula.
According to Evolve Dental in Brisbane "SLS irritates the mouth and strips away the lining, which can lead to canker sores, irritation and organ toxicity. Almost 16,000 studies have exposed the toxic nature of this chemical, often used as an insecticide."
What ingredients are in Tastebuds?
Every ingredient in Tastebuds has a purpose.
Our formula combines calcium carbonate and hydrated silica for cleaning and polishing, hydroxyapatite for enamel support, xylitol and stevia for a pleasant taste, and lauryl glucoside for gentle cleansing.
We've also included calendula, selected for its botanical properties, alongside Australian balm mint bush and peppermint oils to create our signature Mild Native Bush Mint flavour.
No SLS. No overpowering mint. Just a carefully considered formula made for good taste.
You can explore the complete ingredient list and learn what each one does on our Ingredients page.
What is hydroxyapatite, and why is it in Tastebuds?
Hydroxyapatite is a naturally occurring calcium phosphate mineral and one of the main building blocks of tooth enamel.
It's increasingly used in toothpaste because of its potential to remineralise teeth and enamel.
We include hydroxyapatite as part of our considered approach to everyday oral care.
Why did we create Tastebuds?
It started around a coffee tasting table.
Our co-founder Tim had spent 15 years working in specialty coffee, where understanding the balance of sweetness, acidity and bitterness was part of everyday life.
One morning, every coffee he tasted seemed wrong. Yet everyone else around the table thought the coffees tasted exactly as they should.
The difference unknowingly turned out to be the toothpaste he'd used that morning contained SLS.
That discovery led to a simple question: why should looking after your teeth mean compromising your ability to taste?
A few years of research and countless samples later, Tastebuds was born.
