Let’s take you back to where it all began.We’ve been working in the coffee industry as coffee roasters and baristas for over 15 years — cupping, brewing and tasting coffee is at the core of our everyday. Our journey in toothpaste started two years ago, when we had a problem around the coffee cupping table. One of the team found that every sample of coffee tasted wrong, however everyone else thought the coffee tasted exactly how it should. The only thing that changed? The toothpaste they used that morning. Stuffed with SLS, unknowingly the toothpaste had wiped out their tastebuds, so they couldn’t taste the true profiles of the coffee.

It clicked for us that most people also brush with traditional toothpastes. Like what happened that morning, they had probably never experienced what their coffee should actually taste like. That's why we created Tastebuds — an SLS-free, sustainable, and natural toothpaste that freshens your breath and cleans your teeth. But that’s expected. What’s unexpected is that it doesn’t destroy your tastebuds. People do all sorts of things with their dental routine to savour the flavour of their coffee in the morning (including not brushing their teeth at all!). But we believe swapping your toothpaste is the simplest step to maintaining your tastebuds.